Good Growth DAO: time to hatch

Idea/Project Title: Proposal to launch a separate GG DAO

Author(s): Artem (Artem・Protein#0023), Harry (harrye#7664) + some words written by Gus (goldeng#0150)

Summary: With Protein Community focusing on integration with Agency and Studios, we propose to continue working on GG products as a separate web3 community



Even though we decided to focus on integration with Agency and Studios in S4, many of us are still interested in working on Good Growth products. At the same time, it would make more sense to develop GG independently from Protein as the mothership that works with big brands. We envision GG as something that’s bigger than Protein (similar to the declaration of interdependence), plus not having direct ties should be beneficial in terms of grants applications.

Our goal is to develop a resource platform and connect with experts to help orgs (web3 projects, brands, open source developers, co-ops, non-profits) to either reduce their negative externalities or create more positive externalities for their stakeholders (team / community / customers / investors) and the planet. This could be a tool (e.g. to finance operations through retroactive public goods funding), a service (e.g. stakeholder mapping workshop), a piece of content (e.g. a podcast about best practices for regenerative / inclusive / collaborative conduct), or something similar that would help choose their next steps.

We propose to set up a new DAO that seeks to help organisations transform their culture, business models and theories of change to minimise negative externalities and build a regenerative relationship with all forms of capital.

Three significant stages of the Good Growth journey:

  • Minimizing harm – be aware, acknowledge and take active steps to minimize the current or potential future harm that may come from your extractive relationships with people and the planet.
  • Social impact – consider how you can give more than you take to have a positive impact on any relationships you have.
  • Regeneration – ensure any relationship you engage in, with people or the planet, adds capacity to that system so that it can prosper long after you’re gone.

The purpose of Good Growth DAO is to guide organisations towards regenerative stage in all forms of capital.

An important element of our vision is biomimicry as we believe that nature is a great source of wisdom, e.g. 10 unifying patterns identified by the Biomimicry Institute. More broadly, we position ourselves as advocates of regenerative thinking and as such seek to partner with and learn from people and organisations who also promote it (e.g. Consilience Project, nRhythm, etc).

We also aim to partner with Gitcoin, Regen Network, ReFi DAO, Optimism, Other Internet, etc. by finding our unique role in the impactDAO ecosystem

Why now

Until August 2022, GG products were incubated (pre-DAO) as the core focus of Protein Community – a tokenized community of 300 members (1500+ applications), 17k twitter followers and a 35k subscriber newsletter.

[why we are spinning off all things GG into a separate org]

It may be that the ultimate repository of this knowledge, having been nurtured within the Protein Community, sits within the loving embrace, but technically independent from the community. Perhaps we can better see it as a mutation. The splitting of a superorganism that shares a DNA, shares members, but has a different vantage point, and a different role in the ecosystem.

[why it’s not a subDAO]

What we are working on


Good Growth Playbook is a knowledge base with an ever growing set of resources curated to help people navigate the new territory. It is compiled from the insight gleaned from roundtables with stellar operators, 1:1s with the sharpest minds from within and outside our community.

The playbook could serve as the central resource around which an ecosystem is built. A shared knowledge commons that is available to all members, partners, and the wider community. However, we envisage that the keepers of the commons (members of GG DAO) might earn recognition for their care and curation. As new groups seek support on their own development, they will look to the recognised stewards for wayfinding, and, as we develop better understandings and finesses, their tools as well.

GG DAO members will be able to earn rewards for sharing, curating, testing and validating tools, frameworks and educational resources that organisations can use to improve their impact on people and planet. As the first stage, we plan to research and disseminate around a few foundational topics:

  • How paradigm shifts happen - central to the work of coordinating the ecosystem towards concerted, collective, aligned change
  • The future of web3 for good - a tool to help members of the ecosystem design their projects taking into account the various emerging transitions, drivers and uncertainties.
  • [other topics to be proposed by community]

Reference: Public Goods Starter Pack – Presented by Gitcoin & Crypto, Culture, and Society (CCS)

NFT Pledge

Part of that process would involve finding people to join the new organisation, the hive that tends to the GG knowledge commons (i.e. playbook).

The first step might be signing up to personal pledges by minting a Good Growth NFT. These would become blank slates for reputational badges that signal one’s commitment to GG and stewarding the knowledge ???. [SBTs?]

All contributions will be recognised with badges. These badges will then pull those contributors into the directory as GG practitioners who are available, capable, informed to help organisations navigate a particular capital / area of impact.

As well as personal pledges, we could mint organisational pledges, similar blank slates that fill out as organisations, through the work of their members, help develop and maintain the playbook as digital commons.

With Protein and other partners, we could then reward organisations for minimising harm and improving their impact, offering them perks and discounts based on tiered NFTs for the 8 capitals, e.g. Level 2 in Social Capital would mean an organisation is creating positive externalities in the area of Social Capital and is eligible for ???

Reference: Public Nouns


The concept of good growth is still very new, we would like to engage with experts and stakeholders to increase awareness of our approach through a series of side event roundtables.

In July 2022 we already hosted our first Roundtable at ETHCC in Paris.

Unlocking web3 for non-profits, co-ops, etc.

Help non-profit organizations use the infrastructure offered by web3 in terms of funding and coordination (e.g. RPGF)

Events for GG practitioners

[London meetups for GG practitioners]

[Network Biomimicry Symposium]

Collection of GG projects on Gitcoin

Before setting our own GG rating we can curate projects that manifest GG through a Gitcoin Collection - they will get additional visibility and we could support them with % from NFT sales (see below).

Partnering with other DAOs (e.g. Seed Club, Zodiac)

Sharing the GG framework and expertise with partners.
Accelerators can be empowered to select and mentor projects based on GG.

GG Podcast

Interviews with opinion leaders (think Green Pill podcast, but less crypto-focused):
Gary Sheng, Richard Bartlett, Rhys Lindmark, Louis G., Bryan Lehrer, Divya Siddarth, Renata Morais, Paul Kohlhaas, Carl Cervone, Jeff Emmett, Griff Green, Arthur Brock, Michael Bauwens, David Bollier, David Ehrlichman, Jahed Momand, etc.


We need to raise sufficient funding to be able to operate independently. We think that $100K should be enough to reach the initial milestones (think pre-seed money). As an impactDAO focused on developing public goods, we don’t want to rely on venture capital. Instead, we’re aiming to fundraise through crowdfunding and grants.

More ideas could be found here: Aping into Progress: A Report on Crypto Philanthropy

Crowdfunding / sponsorships

We invite all participants of impactDAO ecosystem (incl. Protein Community) to donate to GG DAO treasury by minting NFT pledge after signing our manifesto. We want to frame it as crowdfunding campaign with a clear ambitious goal ($100K). If we fail to raise at least $50K, all funds will be donated via the next Gitcoin Round.

Research around each form of capital can be sponsored by relevant organisations, e.g. cultural capital sponsored by Protein. These organisations will be able to do it through minting a sponsorship NFT.



While incubating GG within Protein Community we received a small grant from Gitcoin / ICC to prototype our certification process based on TCR (token-curated registry). Going forward, we aim at applying for numerous grants from both web3 and web2 institutions.

Our current goal is participation in Gitcoin Round 16, which means preparing a full campaign.



We are going to use governance token issued through JokeDAO. We don’t need a fungible token (e.g. $GGTH) at this stage. Members of Protein community will be able to buy GG membership NFT with $PRTN tokens.



The big question

Should we untether from the Protein mothership and work on Good Growth as an independent entity? Or we should continue incubating GG products, so they become cells and apply for internal grants?

Temperature check:

  • Yes, let’s work on GG products in a separate DAO
  • No, let’s continue incubating GG products as cells
  • Abstain: I’m not sure how to go forward
  • Yes
  • No
  • Abstain

0 voters

The Eight Forms of Capital (from the AppleSeed Permaculture blog):

  • Social: Influence and connections are social capital. A person or entity who has “good social capital” can ask favours, influence decisions, and communicate efficiently.
  • Material: Non-living physical objects form material capital. Raw and processed resources like stone, metal, timber, and fossil fuels are “complexed” with each other to create more sophisticated materials or structures.
  • Financial: Money, currencies, securities and other instruments of the global financial system. The current global society focuses enormous amounts of attention on financial capital. It is our primary tool for exchanging goods and services with other humans.
  • Living: Living capital is made up of the animals, plants, water and soil of our land — the true basis for life on our planet. Permaculture design teaches us the principles and practices for rapid creation of living capital. Permaculture encourages us to share the abundance of living capital rather than the intangible “wealth” of financial capital.
  • Intellectual: Intellectual capital is best described as a “knowledge” asset. The majority of the current education system is focused on imparting intellectual capital — whether or not it is the most useful form of capital for creating resilient and thriving communities. Science and research can focus on obtaining intellectual capital or “truth”, though it is often motivated by the desire for financial or social capital.
  • Experiential: We accumulate experiential capital through actually organising a project in our community, or building a house, or completing a permaculture design. The most effective way to learn anything comes through a blended gathering of intellectual and experiential capital.
  • Spiritual: As one practises their religion, spirituality, or other means of connection to self and universe, one may accumulate spiritual capital. It contains aspects of intellectual and experiential capital, but is deeper, more personal and less quantifiable. Buddhism even contains an explicit spiritual currency – Karma.
  • Cultural: All the other forms of capital may be held and owed by individuals, but cultural capital can only be gathered by a community of people. Cultural capital describes the shared internal and external processes of a community – the works of art and theatre, the songs that every child learns, the ability to come together in celebration of the harvest or for a religious holiday. Cultural capital cannot be gathered by individuals alone. It could be viewed as an emergent property of the complex system of inter-capital exchanges that takes place in a village, a city, a bioregion, or nation.

thanks @Artem_Protein this is a solid proposal and something i personally fully support. my only point of clarification would be on “$100K should be enough for one season”, as that feels punchy for a startup DAO. not sure if you’d thought about who would be needed to steward this and therefore what that would cost monthly?

Thanks for you comment Will, and you are absolutely right that it’s too much for 1 season.
Perhaps we should fundraise not for a runway (i.e. seasons) but rather milestones / level of impact, e.g. as Harry puts it:

phase 1: sensemaking - 30k
phase 2: doing shit - 40k
phase 3: yes yes yes - 70k

Of course the next step after deliberating on the initial proposal will be thinking of specific workstreams, roles and compensation for them

Also in terms of crowdfunding campaign, we could set a lower threshold, for instance 50K – if we raise that much we can set up a DAO, if less than 50K we donate everything via Gitcoin round

coolcool, that makes sesne. i’m definitely up for helping model this out and based on the various conversation i’ve been having over the last few months pre and post the roundtables, there feels a tangible appetite for the GG pledge to deliver $50k plus in GG treasury funds :+1:

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