Author(s): Will + Kelvin with input from Core Team
Summary: Proposed theme and objective for Season 4
Reflecting on the highs, lows, and learnings from Season 3 and the results from Oliviers audit, we propose to make Season 4 about bringing our glorious Community and Protein Ecosystem together under a unified Call to Adventure.
As our $PRTN token celebrates its 1st and Protein celebrates its 25th journey around the sun, it also feels the right time to align our collect teams, budgets, and resources around a single mission in order to flex for a better future … whilst giving our members new opportunities to learn, earn and grow .
Our inspiration for this Season comes from three sources. Firstly, this (slightly tweaked) passage written by Matt Klein, is a beautiful observation on our current life and times and resonates deeply on multiple levels:
The second was from the 2017 Protein Futures* presentation which introduced the ME / WE / US concept and the ambition of “growing a community that far great than all of us”. We’re now exactly 5 years into that mission, so feels the right time to bring it back into the Protein Ecosystem.
Thirdly are our Protein’s values, which we cocreated in 2020 with Letesia that we haven’t actively shared with the Community, but feel very relevant to this conversation:
When we setup the latest iteration of the Protein Community and launched our $PRTN token this time last year, we intentionally made space for it to exist on its own. This included a clear mission, a separate legal entity (Protein DAO Ltd.), and an initial £80k investment from Protein Holdings that paid for the team and overheads until we closed our pre-seed funding last November.
We’re still very much at the beginning of our journey towards Progressive Decentralisation, so it’s important to recognise where and how the Protein Community came from and its relation to the Protein Ecosystem.
SEASON 4 OBJECTIVE
How can we, Protein Community, working with the Protein Agency and Studios teams and members help to future-proof the Protein brand and ecosystem; transitioning it from a dominant system (where we currently sit) to something more emergent?
- How can we position ourselves towards Good Growth with a motivating vision for the future that is realistic, secure and sustainable?
- How do we ensure that we are continually adding value to our $PRTN token?
- How do we ensure that we provide new and exciting opportunities for our members to earn, experiences to access, and events to come together?
Create a composition of the Protein Ecosystem that sells a network of Good Growth products and services. Each team (Community, Agency, and Studios) ladders up to Good Growth, now and in the future. Clarity of where revenue is generated and value is created for the $PRTN token.
Collaboratively develop a single aligned vision for the Protein Ecosystem and $PRTN token. This will be something that connects all the elements while allowing individual teams the flexibility for their own CTAs i.e. how it will translate the vision into reality.
*Footnote: Protein Futures is an annual event for all Protein Core Teams (Holdings, Community, Agency, and Studios) to come together to celebrate their collective achievements as well as share the strategy for the next 12/18 months. We hosted the most recent one on Tuesday this week.